Canon PowerShot A720IS 8MP Digital Camera with 6x Optical Image Stabilized Zoom
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Model Of Item : A720IS
Product Brand : Canon
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Canon PowerShot A720IS 8MP Digital Camera with 6x Optical Image Stabilized Zoom
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Customer Review :
A Well Rounded, Compact Camera that's Suitable for Beginners and Amateur Photographers : Canon PowerShot A720IS 8MP Digital Camera with 6x Optical Image Stabilized Zoom
The Canon PowerShot A720IS is an interesting beast as it doesn't seem to have particularly good or bad qualities. It takes pleasant pictures with good clarity and color, and the rich feature-set will satisfy both novice and experienced photographers, but in the end, this camera feels uninspired and amorphous. It's not as small or sleek as Canon's Digital ELPH series (SD Series), nor does it have the imaging abilities of the G series or the absolute zoom capabilities of the S series. If you could take all of Canon's consumer digital cameras (minus the DSLR's) and roll them up into a single camera, it would be very similar to the A720. This camera isn't anything exceptional, but it is very functional.
With that said, this is one of the better budget cameras I've used. With various scene modes and full manual controls, it can grow with you as your skills improve, assuming you spend the time to learn how to use it. This camera works as an acceptable point-and-shoot in the program mode, but when you start playing with the manual controls, great low light and macro shots become possible. Some noteworthy elements of this camera are its excellent video mode (30fps 640x480 resolution), 6x optical zoom, and use of standard AA batteries. The flash is also pretty good and in the right mode, the camera will automatically adjust the flash's brightness.
Digital Noise has been getting better throughout the years and with the new A720, you can pretty much use up to ISO200 without having to worry about noise. Although the camera supports higher ISO settings, anything above 200 will start to become very noticeably grainy. At ISO80, the pictures are just beautifully smooth.
This camera performs exceptionally well outdoors on a sunny day, or in places where there are generous amounts of bright light - the picture quality in these situations can rival cameras costing twice as much! Unfortunately, this performance noticeably diminishes in challenging lighting situations such as those encountered on a hike in the woods. There, the overall level of light is lower but there are now very high contrast zones (such as sunlight peeking through the tree branches). Under these circumstances, the picture's colors become muted and flat with a tinge of blue. Also, under challenging lighting conditions, it's very easy to get blurry or over/underexposed shots. (You can fix the color issue by adjusting the camera's "White Balance", and you can help the over/underexposed shots by adjusting the "Metering Mode")
In my opinion, the built-in image stabilization works, but it isn't terribly effective. IS cameras can't perform miracles - they can only compensate a little bit for camera shake, so blurry pictures will remain a reality. Observing the proper shooting posture and holding your breath is much more effective - many digital camera users extend both arms to hold the camera, which is an inherently unstable position. It's much more stable to hold the camera up to your face and use the viewfinder! There are a number of things you can do to fight blur besides relying on image stabilization, including: zooming out, using a higher ISO, increasing shutter speed, and opening up the aperture (make the F number smaller). Keep in mind that to effectively use this camera's 6x zoom, you'll either need a tripod or some other stable surface to put the camera on.
The camera feels lightweight but sturdy, and is small enough to fit inside a large pocket. Although it is bulkier than the Digital ELPH series, with the A720, I can grip it firmly with both hands for steadier shooting.
I didn't have too many complaints about this camera except that it's sluggish at times (especially when the flash is turned on), but power-on to first shot times are respectable. Another problem is that the built-in viewfinder is off-center and only shows about 70% of the scene, making fine compositions a very challenging task. In the end, this is a great camera and you get a lot for the money.
